Case overview:
A leading Vietnamese packaging manufacturer sought to strengthen its presence in the European market by establishing a dedicated representative within the region. The company’s primary objective was to improve customer service, streamline communication with both existing and potential clients, and build stronger relationships through a local point of contact. In addition, the client wished to expand its customer base in both the European Union and the United States, particularly in the competitive pet food packaging sector.
GC Consulting services
GC Consulting was engaged to act as the company’s official representative in the EU market. The first phase of our work involved contacting all existing customers to inform them of the new local point of contact operating within their time zone. This ensured faster response times, improved accessibility, and a more personalised customer experience.
To strengthen these relationships further, we conducted in-person visits to key accounts, enabling more efficient collaboration and fostering trust. In parallel, GC Consulting initiated targeted business development efforts, actively seeking new clients within the EU and US markets. This involved market research, outreach to potential customers, participation in relevant trade events, and the presentation of the client’s innovative packaging solutions tailored to industry requirements.
Results
Within just six months of the project’s commencement, the results were significant. The company secured 15 new active customers across Europe and the USA. In addition to expanding the client base, GC Consulting worked closely with the manufacturer to develop new packaging solutions designed to meet evolving pet food industry standards and market demands.
Through strategic representation and proactive market development, GC Consulting not only enhanced the client’s market presence but also contributed directly to sustained business growth.
Conclusion
GC Consulting’s EU representation services have proven to be a catalyst for expansion, bridging geographical and cultural gaps between overseas manufacturers and their target markets. This case illustrates how a strong local presence, combined with a structured growth strategy, can deliver measurable results within a short timeframe. GC Consulting is ready to assist other companies seeking to establish and grow their business in the European market.
April 2025
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