New Product Development

The first step in creating a new product is generating ideas and defining the right category. We facilitate brainstorming sessions to unlock creative potential and provide expert category consulting to ensure your product fits perfectly within the market landscape. This foundational work helps to set clear objectives and a strong direction for your product development.

Building a robust portfolio is essential for showcasing your product's strengths. We assist in portfolio creation, helping you present your product range effectively. Additionally, we offer guidance on SKU selection, determining the optimal sizes and variations for different channels and markets. This strategic approach ensures your product meets the specific needs of your target audience.

Choosing the right ingredients is crucial for product quality and market acceptance. We provide ingredient selection services based on the latest market trends, ensuring your product stays ahead of the competition. Our extensive network allows us to connect you with reliable suppliers who can produce your product to the highest standards. This ensures consistency and reliability in your supply chain.

Staying updated with new trends is vital for maintaining a competitive edge. We analyze market trends and incorporate them into your product development strategy. If you're looking to export, our expertise in global markets will guide you through the export process. We help you understand regulatory requirements, identify suitable markets and develop a tailored export strategy.

Making accurate and compelling claims about your product can boost its market appeal. We assist in determining which claims to make and how to support them effectively. Additionally, our nutritional services ensure that your product recipes meet FEDIAF or AAFCO guidelines. This guarantees that your products are safe, nutritious and compliant with industry standards.