Brand creation & product portfolio development for the Spanish market

Client Profile:
A newly formed start-up company in Spain, backed by a group of investors, approached GC Consulting with the ambition of building a strong, recognisable brand in the pet industry. With a clear focus on eco-friendly and sustainable products, the company aims to appeal to a growing segment of consumers who value environmental responsibility in their purchasing decisions.

Case Overview


The client’s first product launch will be TOFU Cat Litter, chosen for its sustainable profile and alignment with their target market’s values. The long-term vision is to expand into a full product portfolio within the pet care sector, gradually introducing innovative, high-demand products.
As the client’s team is small and their expertise in the pet sector limited, they required end-to-end guidance from GC Consulting—not only on the operational aspects of sourcing and launching products, but also on the strategic “do’s and don’ts” of entering and growing within the competitive pet industry.

GC Consulting Services


GC Consulting’s role has been to provide comprehensive market entry and product development support, including:

• Industry Guidance and Strategic Advice – Advising the client on market positioning, competitive landscape, and key success factors in the pet industry, ensuring that each decision aligns with long-term brand-building goals.
• Supplier and Packaging Sourcing – Identifying and securing the ideal supplier for TOFU Cat Litter, along with a suitable packaging partner capable of delivering both quality and eco-friendly presentation.
• Product Design Support – Collaborating on the visual and functional aspects of product packaging to ensure it communicates the brand’s sustainability values effectively.
• Supply Chain Coordination – Organising the supply chain and logistics for the initial launch, including the shipment of the first container of private-label TOFU Cat Litter to Spain.
• Portfolio Expansion Planning – Initiating the development of additional products, with “liquid snacks” for cats expected to be the second launch, followed potentially by cat pillows and other niche pet care items.

Results and Outlook


The first shipment of TOFU Cat Litter is scheduled to arrive soon, marking the brand’s official entry into the Spanish pet care market. Meanwhile, the groundwork for subsequent product launches is already underway, ensuring a steady flow of innovative products to strengthen the brand’s market presence.
By delegating supply chain management, product sourcing, and operational coordination to GC Consulting, the client’s small in-house team is able to focus their efforts on sales, marketing, and overcoming local logistical challenges. This division of responsibilities ensures both speed to market and operational efficiency, allowing the new brand to grow sustainably and competitively.

Conclusion


This collaboration demonstrates GC Consulting’s ability to transform a new market entrant’s vision into a tangible, well-structured product launch and growth plan. From sourcing to strategic guidance, GC Consulting provides the foundation for sustainable brand success in the European pet industry.

August 2025